Head of Marketing

  • OV Holidays PTE LTD
  • Nov 22, 2022
Full time Marketing

Job Description

We are looking for a Head of Marketing who’ll lead all our marketing activities from social media and digital campaigns to advertising and creative projects.

Head of Marketing responsibilities include developing plans to help establish our brand, allocating resources to different projects and setting short-term and long-term department goals. If you’re a skilled Marketing strategist, able to inspire your team members, we’d like to meet you.

Ultimately, you will run our Marketing department in ways that promote higher profitability and competitiveness.

The Head of Marketing will be responsible for:

·       360-Degree conceptualization and development of strategic marketing campaign as well as campaign content

·       Navigating a team comprising graphic designers, PPC and SEO Specialists, Web-developers to achieve the planned outcome of the marketing campaigns

·       Initiating and conducting collaborator, influencer, and affiliate marketing activities.

·       Working closely with the Sales Department to execute tactical marketing campaigns to consistently reach targets.

·       Leveraging, monitoring, and enhancing the social media platforms for brand building, new opportunities, growth in the audience as well as meaningful lead generation.

·       Monitoring and quality analysis of all the marketing campaigns launched across all platforms to ensure the marketing team meets the KPI in-relation to lead generation, brand image, brand awareness, credibility, and producing relevant ROI reports.

·       Participate in organization-wide strategy planning and expand our thinking around the role of marketing in achieving growth.

·       Create monthly reports for the marketing department.

·       Identify opportunities to reach new market segments and expand market share.

·       Research about the latest marketing strategies and excel in marketing endeavors competitively

·       Working closely with the web development team for continuous improvements to the website based on the evolving customer journeys.

·       Ability to transform the brand identity to one that revolved around sustainable tourism within the next quarter. 

Qualifications:

·       Bachelor’s Degree in Marketing & Communication or relevant field

·       Minimum 4 years’ experience in a similar role and with similar responsibilities

·       Travel & Tourism Industry experience would be an added advantage

·       A proven track-record of implementing strategic 360-degree digital marketing and PR campaigns

·       Understanding of the principles and instruments of sustainable tourism management

Skills

·       Hands-on experience with varied marketing-related software and tools (Adwords, Google Analytics, Ads Manager)

·       In-depth knowledge of SMM, SEM, and SEO, techniques, fundamentals, and trends

·       Up-to-date with the latest trends and best practices in digital and traditional marketing

·       Excellent communication skills, networking abilities and team work

·       conceptualized creative writing skills both sales oriented and persona oriented

·       Strong organizational, analytical and result driven thinking

Successful candidate will enjoy excellent remuneration package pegged to the US Dollar in par with the industry, insurance, bonuses and other benefits. Only shortlisted candidates will be notified.

If you would like to share the adventure and join our diverse team of members from over 7 different countries, please send your CV to careers@ovholidays.com